Mr Patil addressed a gathering of around the 150 students from the flagship programme (PGDM-Communications), the executive program (PGPCMX) and also students and faculty from the Southern Methodist University, Texas, USA who are presently in MICA on a study tour. He shared with the students, consumer insights which influenced the design of shows like the Roadies, MTV Bakra and Ghoom (the first Fully Faltoo film). He threw light on the aspirations of the young generation, what makes them tick and how MTV was utilising those triggers to strike a popular chord with the youth of today. Some of the topics touched upon by Mr Patil were the positive state of mind of the youth, twinsumerism, and the importance of style, personalization and the need for double impact in half the time. Mr Patil also shed some light on ‘Colors’, the latest Hindi general entertainment channel to be launched from Monday.

As Chinmaya, a first year student put it, “It was so cool! He really gave us great insight into how we are. It’s what we feel and that’s what he expressed.”

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