The festival starts with the event aColloquiuma on October 23, 2008 which aims to explore the consequences of environmental pollution. The day culminates with a performance by Mr Jay Thakkar, an Indian Classical Flautist. The flagship event of the festival is the panel discussion ‘MindSpeak’, which will be conducted on October 23-24, 2008. The theme for the discussion is aThe Transforming Pyramid: Marketingenuity in a aBranda new worlda. Some of the panelists for the discussion are Mr Vivek Malhotra (UTVi), Mr Abhijit Pradhan (Superstar Business Solutions), Mr Balesh Sharma (Vodafone Gujarat), Mr Sudhir Jain (Business Standard), Mr Pradeep Hejmadi (TAM India) Mr R Rajesh (PepsiCo, India) and Mr Anand Chakravarthy (BIG 92.7 FM) amongst others.

Over the three days, MICANVAS will host various formal and informal events. The formal events include ‘SBI Bankonus’ a the marketing strategy plan, ‘Manoranjan Ka Baap’ a the marketing and branding strategy for IPL, ‘UTVi Invision’ a the making of a communication plan for Tata Nano, ‘Mudra Spark’ a the paper presentation, ‘EDC Cerebus’ – the B-plan competition, and more. The informal events include ‘AXN Last Man(ager) Standing’, ‘Spotlight’ a the theatre festival, ‘Business Barons’ a the bizz quiz, ‘Two To Tango’ a the salsa workshop, ‘Cinema Paradiso’ a the film workshop, ‘MY FM Midnight Treasure Hunt, Sell Hell, Slide Rules…’ and more. ‘Adrenaline’ – the rock concert will be held during the evening of Oct 25, which will witness ‘Indian Ocean’ and ‘Them Clones’ performing live.

For more details, visit http://micanvas.mica-india.net/