PaGalGuy.com had earlier reported on the first day of MICANVAS. The second day began on an auspicious note with the SBI Bank onus, a competition which sought to explore the Business Planning abilities of students and was won by Micans. The other events of the day included a strategic plan contest, Cerebrus, the first prize was bagged by IIM Calcutta. Innovative events such as Ad-Dict, Sell Hell, DC-Picto and Slide Rules had students enthusiastically making presentation from scraps, using their intellect to find various uses of props, coining whacky tag-lines and grappling with the difficult language of semiotics.

The highlight of the day was the celebrated theatre competition- Spotlight, which showcased a multitude of talents from IMT, Ghaziabad; Lady Shreeram College, New Delhi; IIM, Ahmedabad; NMIMS, Mumbai and DAICT, Gandhinagar. Stories of partition, friendship and life unfolded.

The eventful day concluded with an even more eventful night with a treasure hunt, Mirchi ki khoj. A game which saw students explored every nook and corner of the campus, enthusiastically searching for clues.

The third day began on an auspicious note with an engaging panel discussions which had dignitaries like Raju Narisetti, MD (Mint), T.Seshukumar, Head of Rural Marketing (ITC) and Lloyd Mathias, MD (Motorola) with Prof Atul Tandan, Director (MICA) as the moderator. The discussion ranged from the passions deep rooted in every Indian’s heart to how media will be able to showcase the various flavours of India and help her get the glory she deserves.

The students on campus pepped up their day by taking part in competitions like the Last Man Standing which had a prize worth Rs 60,000 and was won by IIFT, New Delhi. Events such as Paras Mindbenders, USP Age Brand It and Business Barons (a business quiz) which left students grappling with the concepts of marketing when they were asked to launch new and failed products respectively. The ability to think on one’s feet was tested by Slide Rules and innovative thinking sought a new definition with Sell Hell.

Fun filled events such as DC-Picto and Jam had students dealing with the difficult language of semiotics on one side and trying to speak too much in too little on the other. The Salsa workshop was a huge success as expected with huge turn outs participating enthusiastically.

Thousands of people turned up and added to the electrifying energy of the famous rock bands ‘Zero’ and ‘Parikrama’ later in the evening.