Also the Vice President of the Internet and Mobile Association of India (IAMAI), Mr. Bindra spoke extensively on the need of traditional advertisers to focus on the digital media; giving examples of projects that Microsoft themselves had been involved with around the world.

As part of a campaign across institutes and organizations all over the country aimed at bringing awareness to tomorrow’s decision makers, Mr. Bindra stressed that the online media will gain much more importance in the coming years, forcing media planners to look at it more seriously.

He spoke about the fact that online advertising is the fastest growing component of the $529 billion dollar global advertising industry. While media and channels like IPTV, newer mobile technologies, Xbox LIVE and Second Life evolve, the basics like relevance and ROI will not change, he emphasized. While acknowledging the problems that India faces, such as poor broadband facilities, limited reach, etc, he expressed hope and confidence that the country would soon catch up and follow the same trajectory as the rest of the world.