MICA Lecture Series – Mr.V.Subramaniam
Mudra Institute of Communications Ahmedabad(MICA) today organized a talk by Velvan Subramaniam, Director South Asia AC Nielsen BASES on Simulated Test Marketing. Simulated Test Marketing (STM) was developed in the 1970s and refined over the next 20 years, STM has supplanted traditional in-market testing as the predominant method used by...
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