KHOJ, the annual equity research festival of SPJIMR was held for the seventh year. FMS-Delhi along with ICICI prudential and SPJIMR-Mumbai with Reliance Industries bagged the first and second prizes respectively.

Buzz-aaR, an initiative of the 2008-2010 batch of marketing comprised of three events. aDestination Indiaa challenged students to develop ad campaigns to market India as a tourism destination in the present context. aGood Ad Great Ada graded participants on the scores they gave to award winning ads depending on how close they were to the rating given to those ads by the Bombay Ad Club. Gyaan Buzz-aaR was a panel discussion on aCreativity and Innovation in Advertisinga with various members from the media industry having their say on advertising ideas in the communication Industry.

Shrinkhala, the Operations event included OpsTackle, a multi staged competition comprising an online Quiz, a Case analysis and simulation; Desafio, a simulation game that dealt with operating a restaurant. Samiksha, a panel discussion saw participants from the industry discussing on aGlobal Sourcing from an Indian perspectivea.

BhavITva, from the Information Management (IM) stream featured three new events namely Excogenation, the B Plan competition; ITerati the quiz cum simulation game and ACE IT the case study competition. Bizcussion the panel discussion saw industry executives share their view on whether IT can be the driving force of business in a downturn.

MAlange a the potpourri, covered competitions like Brand Bajao, launch a rock band; Sanghatan, a board room discussion; Parivartan, a social B Plan and other events like Pixophilia, the photography competition; Dhvani & Laya, the dance and music events. Other events tested participants on different skills like presentation (Epiphany), Negotiation (Cross-Talk) and Quizzing (Philomath).

The highlight of OJAS was the evening of the March 14 when aHarsha Bhoglea came to campus. Harsha Bhogleas advice was straight from the heart a aBe yourself, be willing to work your backside off, and never worry about the money, do what you like.a SPJIMR- TATA HR Summit on the final day of OJAS 09 held a forum that discussed on the topic aDownward Cycle a Challenge or an Opportunitya. The event ended with an evening of music by SPJIMRas home grown band 2.4 with their composition aThe OJAS songa and the fusion band YUVA.