There are several accounts from people who've cracked 780 on the GMAT, like this one. Also search on PG and the other international forums to see what people have done to reach that score. Don't blindly copy their approach, design something that works for you. Like combining one of the online courses with your own self-prep methodology.
Contact info available on our site, sirji.
Oh, didn't know Nick was also owned by Viacom. Great, so you can position the two to contrast your experiences with each brand as it appeals to different age groups.
So the marketing, content localization and the promotional model for each would be quite different. MTV India operates very different from MTV US (or Europe or any other geography) and I'm not referring just to the content.
You've talked about your industry, but not about your role. Was it purely technical or did you have inputs on the creative side as well? if not in content development, then more on the supporting aspects? You also have not shared what you want to do post-MBA. Fill in those gaps when you are writing your apps.
When you are competing with guys with more work-ex, if you can show that your short stint in the corporate world was action packed, your chances go up.
- Sameer
MBA Crystal Ball
Hey Sameer,
Great stuff, Good pointers to start on.
Below is the brief of my profile on the job; how I got here is kind of a fairy tale for me where in I had actually auditioned for Roadies 6 (popular MTV show) in 2008 in the last year of college, got too mind boggled to work for MTV, extremely passionate for the brand, actually my blood had more of MTV than RBC I think ;), wrote a synopsis to do my graduation project there,emailed the synopsis to MTV webmaster & was finally offered internship and then after 6 months of internship, I was finally absorbed and here I am completing 2 yrs in June 2011.
A. Key Deliverables- New Business Development
- Explore opportunities with brands and partners across categories with a potential to associate with MTV
and Nickelodeon to expand its range of consumer products.
- Prepare pitch presentations exploring and ideating product mix and value propositions for potential
partners; Notable pitch presentations: MTV condoms by Kamasutra, MTV apparel by Shoppers Stop,
MTV electronics by LG.
- Research the existing product offering of the client and suggest product innovation and differentiation
opportunities leading to the partnership.
- Vendor management and negotiation with local manufacturers/suppliers to source products for
promotional licensing pitch process especially for FMCG clients.
B. Key Deliverables- Marketing
- Launch MTV and Nickelodeon consumer products through high impact press publicity and engaging retail
activations.
- Promotion of the product ensuring on air visibility (Commercials, Astons, tickr mentions, bugs to name a
few).
- Leverage Digital platform including mtvindia.com through banners, spot lights, microsite; MTV India
Facebook through posts, innovation contests, promotion tabs.
- Ideation, coordination and execution of on ground product promotion events.
- Co-Branded/Barter deals including radio, on ground, digital and on air e.g. Nick-Landmark Gift card
promotion activity.
C. Key Deliverables- Client Servicing
- One point contact for all client commitments.
- Legal: Execution of deal memo and coordination with the international legal team on closure of
licensing and merchandizing agreements upon closure of the business plan.
- Finance: Timely delivery of invoices, follow up on collections, Sales report analysis at end of each
quarter and specific feedback to the team and client to facilitate incremental sales in the coming
quarter.
- Product development: Briefing and coordination with the creative agency for product development
e.g. "MTV Gear by Wildcraft", "MTV Eyewear by Aureole Inspecs" among others.
- Creative approval with the international team: Coordination and on time approval of the designs
with the international creative team
With regards to post MBA goals; I think strategy and consulting are key areas I would want to focus on, as you work in a domain like licensing and merchandizing, you get myriad experience of varied industries, products and services so some day in office i may be making a presentation to pitch to Yatra for MTV holidays and next day to a Puma for an adult range of SpongeBob... Do let me know if my MBA goals are in sync.
Thanks a lot mate for all the replies, hope to get to the ISB Hyd campus coming April.
Best,
Kushagra