More than anything else it's the toppers of JEE who have been claiming fame in the city of Kota, Rajasthan. The welcoming view to the main city, where the coaching centres are based, is of billboards of various coaching classes flashing their toppers' pictures.
Leading the pack is the hoarding flashing the JEE (Advanced) 2015 topper and Bansal Classes prodigy Satvat Jagvani's face at the Aerodrome Circle in the city. The road ahead of the circle is also the lined up with similar hoardings of various classes displaying their toppers.
The whole city is adorned with these hoardings, especially in the areas leading to main coaching sectors in the city. Roads leading to coaching zones of Industrial area, Rajeev Gandhi Nagar, Indira Vihar, Talwandi and Vigyan Nagar are majorly the destinations where toppers' banners are proudly flashed.
Although such billboards and posters are a marketing strategy of the coaching institutes, they certainly project these top rankers' fame too. Not only Satvat, but also other top rankers of JEE (Advanced) 2015 like AIR 41 Arshadeep Singh and AIR 65 Devansh Shah are present on the posters and hoardings of Motion Institute. Every popular institute has its own hoarding carrying their Toppers.
Nitin Vijay of Motion Institute told that the top rankers are the cream of the institute so in order to inspire other aspirants, these success stories are highlighted.
Aakash Coaching Institute also has displayed its AIIMS top rankers through billboards in Kota, even though they are from their Delhi Centre.
Pramod Kumar Bansal, Chief Executive Officer, Bansal Classes, admits that Satvat is popular among students for being the topper of JEE (Advanced) 2015. "He is certainly a star for the institute, especially because he has been the best performer in JEE (Advanced)," said Bansal.
The coaching institutes not only are projecting current toppers of JEE and medical entrance examinations but even the toppers of the previous years (2014) as well. Last year's topper of JEE (Advanced) 2014, Chitrang Murdia is still the 'Poster boy' of Allen Career Institute. His posters are still occupying the wall of the institute in Indira Vihar, Kota.
When asked about such billboards showing top rankers, a coaching aspirant, Vibhuti Jain, agreed that it is motivating for many aspirants like her, simply because these toppers are well known among the student circles.