A collaboration between universities and industries is critical for
skills development (education and training), the generation, acquisition and
adoption of knowledge (Innovation and Technology transfer), and the promotion
of entrepreneurship (start-ups and spin-offs). The collaboration between
industry and the academic world has always been an important but complex topic.
Due to the rapid evolution of the business environment and the vast
transformations through the academic realm, the subject is now hotter than it
has been. The main benefits of companies of this cooperation are the access to
the latest research results and innovative new methodologies. It is a mutual
approach- the companies offer business insights and the students contribute
proven methodology and expertise. It is a win-win situation for both the
university and industry.
At Amity University, Mumbai, we strongly believe in
making our students industry ready. With so much of competition around, it is
extremely important that the students are able to align their degree with the
industry requirement. It is of utmost importance that the students equip
themselves with skill sets that give a value-add to their qualification and
hence make them competent in the workplace. At Amity University, Mumbai we are
focusing on the Industry-Academia interaction to make our student's skill sets
industry relevant. We constantly invite industry stalwarts to our campus for
interacting with our students and share their experiences and industry
knowledge with them. At the same time, we also organize industrial visits and
educational tours, which help in molding the students, giving them a focus, and
offer them a sneak peek into high-tech corporate corridors and practical
lessons in managerial skills. To make students' industry ready, a 360-degree
approach is required. We at Amity University, Mumbai look at it through an
inclusive approach where we have made industrial training, internships as part
of the curriculum.
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Apart from this we also partner with corporate national
events in various domains. We were the partners of FICCI Frames. Frames is a 3
day global convention covering the entire gamut of Media and Entertainment like
Films, Broadcast, Digital Entertainment, Animation, Gaming, Visual Effects etc.
The event witnesses the who's who of the Media and Entertainment industry and
has delegates from India and abroad. The event was spread across 3 days with
discussions happening to various topics pertaining to the media industry. 51
students from Amity University, Mumbai participated in the event. The students
did a brilliant job of networking with the industry big wigs, getting them to
the Amity Lounge and interviewing them. They had prepared industry specific
speakers, relevant questions, which impressed the interviewees and they were
happy to spend time for our students and share their experiences. Some of the
interviews our students took prominent personalities include the likes of Mr.
Siddhartha Roy Kapoor, Mr. Uday Shankar, Mr. Prahlad Kakkar, Mr. Ramesh Sippy,
Mr. Subhash Ghai, Mr. Ketan Mehta, Mr. Bhaskar Das, and Ms. Meghna Gulzar etc.
Amity students also successfully executed the "Frame Your Idea" concept during
the FICCI Frames 2016. It is a platform to connect ideas, story or script
owners with the content producers, commissioners and studios. Frame your idea,
has in attendance the top studios, broadcasters, producers who had their
content teams looking for the next big idea they would want to grab, develop
and put it out there for everyone to watch. We have also invited notable people
from the film industry like Guneet Monga (CEO- Anurag Kashyap Films and
Founder- Sikhya Entertainment) and Mr. Aditya Shastri (Head-B4U World) to our
campus where they interacted with our students, shared their experience and journey,
and guided aspiring students.
We also participate regularly in events like the
IIMUN (Indian International Model United Nations) which is a tool that equips
students to grasp the gremlins of the local, national and international
ecosystem of which they will be the leaders in their own capacities. A forum
receives a participation from schools, managements, academicians, parents and
most importantly students from across the globe.
Amity University, Mumbai also
participated in events like "The Edutainment Show" for 2 consecutive years. It
is a one-stop platform for information, education, entertainment and more
importantly media convergence. It had a pool of celebrities, who have
accomplished the nuances of media, design and communication industry such as Subhash
Ghai, Prahlad Kakkar, Roshan Abbas, Archana Kochhar, Dilip Chenoy and many
other experts, who gave students a broadened outlook towards career
possibilities in media, communication and design. It also had panel discussions
covering a wide range of themes- from Fashion Designing to Product Designing,
Filmmaking to Corporate Communication and Brand Communication to Radio
Programming.
Apart from collaborating with national level events, we organize
regular industry visits for our students and invite corporate honchos to our
campus to interact with them. The idea is to make our students ready to face
the industry, and equip them with the right mix of text book learning and first
hand experience.