Quite an interesting read for Marketing Students
FIIB HR Conclave pictures can be seen here:
https://www.flickr.com/photos/fiibindia/sets/72157647955082241/
Have a look at these funny posters being made using famous brand logos
Amazing advertisement with strong message...
http://www.itsalabthing.com/budweiser-be-responsible-video-nails-it
SANKALP, FIIB's annual Employability Fest started today. This 3 day event will be full of Management Games, Assessment Tests, Industry Talks, etc., allowing students to judge their employability quotient.
"Marketing
Analytics and Social Media - The Game Changers"
Looking at the changing trend of marketing space, two new terms "analytics and social media" has become an important platform to carry out marketing campaign for marketers. Let us see as what marketing Analytics is all about.
Marketing Analytics is a process of measuring and analysing marketing performance so as to check the effectiveness of decision making processes undertaken. This is done by the help of social media and other virtual media platforms like blogging, facebook, etc. In short it tells us as to how our strategies are performing in relation to the initiatives undertaken and also it informs a manager about the taste and preferences of people.
Now a days, businesses have become more complex with many new segments and technologies, collecting data has become a biggest problem for the analysts. Consequently, the end results do not depend on only one individual channel like web analytics, website metric and social media. These have become so complex that decisions based on one parameter cannot lead to desired outcome and conclusions drawn could be wrong. What we need to do is collect data from all marketing sources and then consolidates them to evaluate the effectiveness and efficiency of your marketing strategy. A team of data scientists, data analysts and SEO's continuously gather these data and involve themselves in a complex calculations and data crunching to find a pattern that can show a changing trend and know the consumer buying behaviour.
It tells us whether or not our marketing approach is generating sales or desired outcomes. As rightly said by Tim Ash, CEO, Site Tuners
"What gets measured gets done. If you are not tracking and improving your marketing activities, you are costing your company a lot of money"
Marketing analytics campaign is carried out through advertisement on internet, search engines and keyword search. The thinking of marketers is to target the people on internet as online world account for 60 % of revenue from sales with more and more people using internet.
Thus, with the help of marketing analytics we can understand the impact of our strategies in long run, about the competitor's position in the market and allocating our resources in better efficient way.
pratik seth
All set for Day 2 of Sankalp - Annual Employability Fest of FIIB. Students are ready to undergo a session on aptitude test, presentation skills, business communication and also exciting Biz Quiz.
During their industrial visit to Parle G, Neemrana, first year management students at FIIB got an opportunity to understand the growing importance of business operations and management techniques
http://fiib.edu.in/news/learning-hands-on-from-industry-experts.php
Faculty, Staff and Students are actively participating inE-Waste Collection Drive, which started today at FIIB in association with Chintan- A recycling NGO.
One of the key companies, Parle G was visited by FIIBians on 18th Oct'14. Students were shown the automated manufacturing process, which helped them to learn the fundamentals of business operations and management techniques.
http://fiib.edu.in/news/learning-hands-on-from-industry-experts.php
Fortune Cookies is here again. Get to know what kept all faculty, staff and students busy. Happy reading !!
Students attended a session on e-waste management, organized by Jaagriti Club in collaboration with Chintan NGO on 28th October, 2014. After attending the session, students were seen determined to discard the electronic waste through proper channel only.
http://fiib.edu.in/news/session-on-e-waste-collection-at-FIIB.php
Marketing Conclave went off quite well. Students learned about about "Big Data Analytics and Social Media in Current Business Scenario" from industry experts. Stay tuned for more updates.
#TBT With an objective to gain global perspective, every year FIIB takes its students for study abroad program. Last year students went to Dubai and visited Danube and RAK Ceramics. Check out the pictures
https://www.facebook.com/media/set/?set=a.746374858720166.1073741831.321194021238254&type=1
FIIBians visited Mochiko Adidas Factory, Haridwar on 15th Nov'14. While engaging the depart heads of Adidas students learned the different process units in shoe manufacturing such as cutting, stitching and assembly. Read more here:
http://fiib.edu.in/news/industrial-visit-to-mochiko-adidas-factory.php
Watch the video of Marketing Conclave as eminent speakers from Fractal Analytics, Jabong, MDRA, McCann Erikson, Snapdeal, etc. share their thoughts on "Analytics and Social Media - Today's Business Game Changers."
https://www.youtube.com/playlist?list=PLR0aTn3jKO_gr97uKXM-RlCF0g48ZinVi
2nd year students of FIIB who opted for Finance specialization, got an opportunity to visit National Stock Exchange (NSE) on 20th Nov'14. Read more about their experience here: http://fiib.edu.in/news/industrial-visit-to-national-stock-exchange(NSE).php
FIIBians finished Airtel Delhi Half Marahon on 23rd November 2014 and spread awareness about road safety. Read the details here:
http://fiib.edu.in/news/FIIB-ran-for-road-safety-in-airtel-delhi-half-marathon.php
Operational Excellence is an on-going process in which companies strive to produce better results. So, it has become a necessity today.
SIGMA Club at Fortune Institute of International Business (FIIB) is organizing a conclave on "Operational Excellence - Strategy for Sustainable Business". Through the sessions during the day, the aim would be to understand the sustainable operational initiatives that companies are undertaking to keep abreast with competition.
Join us on 29th Nov 2014 at 10:00 am to capture valuable inputs from eminent speakers from Hero Motors, TATA Power, Genex Logistics, IBM, Mother Dairy and other renowned organizations.
Sigma Club at FIIB cordially invites you all to the Operations Excellence Conclave which is to be held on 29 November 2014.
In today's era, speed is the key word. Companies are required to offer products and services to customers in such a way, that they retain the competitive edge over the competitors.
Apart from the need for efficient and effective key processes, the agility of Supply Chains and Logistics has become an increasingly important factor for operational success.
Don't miss this opportunity to know about the practical aspect of Supply Chain Management and Logistics Management.