Why should you pursue Finance at IFMR GSB?
-Dr. Vinodh Madhavan, Chairperson, Finance & accounting Chairperson, PGP(IFMR-GSB) answers your question
Dean’s book club For all the book enthusiasts out there! We are extremely delighted to announce the launch of a book club at IFMR GSB, Krea University. This was introduced by the dean, Mr. Anantha Nageswaran, himself. The very idea of initiating a book club is to restore the habit of reading among students, which has become a forgotten art in today’s generation. The first book picked for discussion was- ‘Infinite Vision’, an incredible story of a towering personality, Dr. Govindappa Venkataswamy, who went on to provide first-class eye care services for the underprivileged, by setting up the Aravind Eye Care hospital in Chennai. To add a personal touch to the discussion, the management had invited Dr. Aravind Srinivasan, CMO of Aravind Eyecare. He kept the audience captivated by sharing his profound experiences. Such episodes clearly bring in new perspectives that help develop oneself. PS: The next book picked for the book club discussion is ‘Accidental India’ by Shankkar Aiyar.
Congratulations! Aayushi for getting selected in RBS.
Greetings from The Adcomm (Genesis) Admission Committee of IFMR GSB take this opportunity to wish you all a very happy new year! "Hope the coming year is a joyful ride for you and your family. Look ahead, embark on the road to success. May you have a great journey to your destination! Here's wishing you the best year ahead. Happy 2019!"
Established in 1970 Kothari Road Campus in Chennai, IFMR Graduate School of Business at Krea University (https://dare2compete.com/f/abhyudaya2018-ifmr-graduate-school-of-business-at-krea-university-sri-city-3067 ) recently set up a 40-acre campus at Sri City, Andhra Pradesh, 55 kilometers from Chennai. It was ranked 34 by the National Institutional Ranking Framework (NIRF) management ranking in 2018. Abhyudaya is organized each year at IFMR as the Annual Cultural Fest under which many competitions such as Moves n Grooves, Panache, Snmash, Feet Clan, Sargam- The Solo Singing Competition, Battle of Bands etc. are organized. One can participate in these competitions through online platforms.
A guest lecture was conducted by External Relations Committee of IFMR GSB where we had Mr Akshay Gurnani, Co-founder and CEO of Schbang to talk about his entrepreneurial journey as well as sharing insights about effective marketing strategies.
In his speech he mentioned about ten key aspects for a budding entrepreneur. He started by telling us the importance of "knowing our why" to enter any particular industry, be it an innovation or solution to an existing problem. He talked about the "impostor syndrome” which all of us might have felt in some stage or the other of our life and talked about utilising our luck in a right way. In a dynamic and fast changing world today, it is important for the employees to be tech savvy and taking this idea ahead. Schbang follows an internal assessment of the employees so that they are not left behind and meet the existing standards. Further there is no demarcated area within the office floor to encourage openness and employee participation within the organisation.
He also spoke about having a mentor as we at a young age need the right advice, direction and support towards achieving our goals. He also mentioned about the attitude one must have towards our family and friends who are there to support us and the importance of being humble, given the success and fame gained over time.
Last but not the least he spoke about the brewing opportunities in digital marketing such as AI and machine learning, Data Science as well as Augmented and Virtual reality marketing.
The guest lecture was a great learning experience for me and my batch mates as he made us connect to his entrepreneurial ideas and view the future from a completely different lens.
"Clouds come floating into my life, no longer to carry rain or usher storm, but to add colour to my sunset sky."- Rabindranath Tagore. 17th October 2019, the colourful campus of IFMR GSB at Krea University which was witnessing soft drizzle was all set to add some more colors to its palette. The colours of advertising, the colors of b.....ng and overall, the colours of marketing.
On October 17, 2019; IFMR GSB hosted one of the biggest marketing conferences on the theme "The changing faces of marketing imperatives for the young professionals". The guest list included industry veterans and professionals who have made a mark in the industry with their experience, wisdom, and practice. The chief guest for the event was Mr. Murali S, Executive Vice President & Business Head Vodafone-Idea Tamil Nadu. The keynote speaker for the event was the most vibrant and one of the youngest in the list Mr. Vaibhav Sisinty who is a growth consultant and an ex-Uber marketing manager. The guests for the panel discussion on the topic " Imperatives for a marketing professional in this world of AI and Machine Learning" were; Dr. Uppiliappan Gopalan, Chief Operating Officer Kals Group, Mr. Anirban Mozumdar, Chief Executive Officer Chlorophyll Consulting, Mr. Binoy B Senior Vice President Aditya Birla Group. The valedictory address for the event was given by Mr. Madhavan Parthasarthy, Executive Vice President Sales & Marketing TVS Tyres.
The eventful day began at 9:00 AM when all the guests arrived at the faculty lounge of IFMR GSB at Krea University. The guests were introduced to each other over the breakfast table and the faculty lounge became witness to one of the biggest gathering of knowledge and experience. The formal greetings turned into casual smiles and sharing of experiences. The event was to begin at 10:00 AM and so the guests moved to the H.C. Kothari hall of IFMR GSB, where more than 200 students were waiting for the celebrations of the event to begin. The students stood up in respect of the guests and welcomed them with thundering applause. The event began with the Dean's address. Dr. Ananth Nageswaran who recently has been appointed as a member of the Economic Advisory Council to the Prime Minister welcomed all the guests, faculty members and students at the college campus and also talked about the current economic scenario of the world.
The stage was all set for the chief guest to deliver his talk, Mr. Murali S who is known to have over 3 decades of experience in the industry across FMCD, FMCG and Telecom sectors spoke on modern marketing trends and technology-driven marketing in the era of Alexa and Siri. He spoke on how technology can be used to make more accurate and faster decisions. He also spoke about different business models and the change brought by mobile technology and the internet on these business models. He made the gathering of faculties and students understand the importance of moving with the technology and taking the help of technology to drive business. The talk was enjoyed by the gathering and ended with some question & answer session.
The next speaker for the keynote address was Mr. Vaibhav Sisinty. Mr, Vaibhav who is a marketing innovator and has been helping start-ups scale-up and tap the new markets using growth hacking in digital marketing gave a vibrant and crisp talk on growth hacking and consulting. He made the gathering understand, what is growth hacking and how it can be done. In his own words "Growth hacking is understanding how the system works and make it work for you". His talk revolved around innovating new strategies, thinking out of the box and ended with a remark that innovation is necessary to please a customer in today's fast-paced time.
After the insightful talks by Mr. Murali S and Mr. Vaibhav Sisinty the gathering was ready to hear the panel discussion by Dr. Uppiliappan Gopalan, Mr. Anirban Mozumdar and Mr. Binoy B the event was moderated by Prof R. Sathyanarayanan. The topic for the discussion was " Imperatives for a marketing professional in this world of AI and Machine Learning". The panel discussed the new ground rules that are being created in this age of AI and machine learning. The discussion moved from how AI and ML are impacting the marketing industry to how these technologies can be used to have a better marketing plan and decisions. The discussion also went on how young professionals should use the technology to pave their way for success.
The gathering took a break for lunch which again gave time for closer interaction between the students and the esteemed guests. The students along with faculty members discussed various marketing trends, expectations, and industries.
After the lunch break, the session started with project presentations by students in the domains of digital marketing, b........ng & positioning and product launch. The session saw four students group present their hard work in front of the guests, the students received creative feedback from the guests and were well appreciated for the effort that they had put in the projects.
The end of the presentations brought the event to its final phase. Dr. Amar Saxena, Marketing Chairperson for IFMR GSB was called upon for addressing Valedictory Session. In his speech, he thanked all the guests for being a part of the session. He also summed up the theme of the event and talked about the changing trends brought by technology and its impact on marketing. After this Mr. Madhavan Parthasarthy, XLRI Jamshedpur alumnus with rich industry experience of over 20 years was called upon to give valedictory session address. In his speech, he talked about various aspects of consumers and markets. He talked about how the markets and the customers are evolving. He threw light on how technology is holding the consumer and helping him evolve and demand better products and services. He talked about the movement from "one fit for all" to "one fit for one". He drew in various stories from his experience and concluded with what is a perfect customer remark.
The event came to an end with the vote of thanks which was given by the Markaholics-the marketing committee of IFMR GSB which was the organizing committee for the event along with the CRCS team. The team thanked all the stakeholders involved in making the event successful and the students went with lots of enrichment and knowledge which they can apply once they take up positions of responsibility in the industries.
We are extremely delighted to have with us Mr. Ambi Parameswaran, founder Brand-Building.com & the former CEO of FCB Ulka Advertising for a guest lecture on 24th October, 2019.
Mr. Ambi Parameswaran an alumnus of IIM Calcutta & IIT Madras is a brand coach & strategist. In his career spanning 35+ years he has handled assignments in marketing, sales & advertising for Rediffusion DY&R, Boots Company, UDI Yellow Pages and FCB Ulka Advertising. He has helped build numerous brands like Digene, Brufen, Santoor Soap, Sundrop Cooking Oil, TCS, ICICI Bank, Wipro, Indica Cars, and Zee TV among others. He has authored nine books which include bestsellers like Nawabs Nudes Noodles, SPONGE- Leadership Lessons I Learnt from My Clients and the Strategic Brand Management Book with Prof K L Keller and Prof I Jacob which is followed across majority of the MBA colleges including ours. He is an independent director on the board of Galaxy Surfactants Ltd, THG Publishing Ltd, and Qube Cinema Systems P Ltd and also served on the Board of Governors of IIMC from 2007-2017.
MIND THE MARKET, FIND THE TARGET-2.0
Markaholic, the Marketing Committee of IFMR GSB, came up with an event "Mind the Market, Find the Target -2.0" to provide the students a much-needed break from their routine assignments and projects. The event comprised of three rounds:
· Ordinary Wizarding Level
· Marauders Mischief
· Quidditch Goal
These names how peculiar they may sound summed up the event which had huge participation from the students as many as 20 teams had registered for the event. Each team comprised of three members. The first round was the general quiz round in which there were questions related to various brands and identification of their logos. This was an elimination round in which only 12 teams qualified for the next round. The next round was a treasure hunt in which there were hints given to each team and they had to collect the products based on their given brands, in a stipulated time limit. This was the part of the event which involved the most fun as students were involved in searching for the products not only in the supply store of our campus but also borrowed stuff from their peers in their quest to move to the next round. In the final round we had four teams wherein the teams were given a product from the early 1990s and they had to improve or upgrade them in an order that they become commercially viable in today's market and were given five minutes to pitch their ideas with a presentation and also prepare a role-play not exceeding two minutes. The top two teams were awarded the winners based on their cumulative scores as it was a closely fought contest. The event was organized in a manner that improved the brand awareness of the students as well as helped them to gain an intellect of devising marketing strategies for products.
India can be the Educational Hub for Asia & Africa says Dr. Raghuram Rajan in his address to students at Krea University
Chennai, November 5, 2019… Dr. Raghuram G. Rajan, Advisor - Governing Council & Academic Council, Krea University and former Governor of the Reserve Bank of India interacted with the students and faculty at the School of Interwoven Arts and Sciences (SIAS) and IFMR Graduate School of Business at Krea University Campus today.
During the interaction, Dr. Rajan congratulated the students and faculty for setting extraordinary standards of excellence, while abiding with the core values of Krea University. He said that the students of today have great challenges ahead of them which are born out of an extremely fast-paced and complex world. The challenges of the 21st century are substantially different in scale scope and space. The leaders of tomorrow will be highly adaptable individuals who are purpose-driven with a strong moral compass.
Dr. Rajan said that the mission of Krea University is to create a new generation of thinking Indians who will contribute to the development of the globe. According to him, there is no shortage of talent in India, what we need is to create an ecosystem that provides high-quality education to all irrespective of their social and economic status. Dr. Rajan also urged the students to be courageous and develop a spirit of curiosity that questions everything, learns from the past and takes bold new steps towards the future. Dr. Raghuram Rajan’s interactions with students and faculty at Krea University was a scheduled visit as part of his role as an advisor to the University.
“We can be the Educational Hub for Asia & Africa if India can build world-class universities. There are thousands and thousands of students who would like to learn closer to home. What the country needs is to create an environment where an education ecosystem can flourish.” Dr. Rajan added. Speaking on employment and jobs Dr. Rajan said “What we need is an atmosphere where young graduating students are motivated to create new businesses rather than just relying on corporate jobs.”
During his interaction with students and faculty at Krea University, Dr. Rajan answered a volley of questions from the students on topics ranging from economy to inflation, interest rates, taxation, fiscal deficit, jobs, education, entrepreneurship, international trade, banking and finance and politics. He also drew from his own life experience and shared his thoughts on how to cope with failures, stress and ethical challenges.
The Governing and Academic councils of Krea University have captains of corporate India and eminent academics who have teamed up to transform education and create an institution of global prominence. A varied academic council with people like Dr Raghuram Rajan, Manjul Bhargava and John Etchemendy bring their own experiences, to put together programmes that help students develop broad perspectives and think both creatively and critically. The University is committed to providing a learning environment that allows students to go through the institution to become leaders, who not only have domain expertise but think about critical global issues and are capable of making a social impact in an ethical fashion
Human beings are the most valuable asset of any organization. This is one of the many things IFMR-GSB believes in. Hence the “Worker’s Day” is celebrated every year to acknowledge, reward and thank all the staff-workers on the campus. The social outreach committee called “Samarthan” at IFMR GSB, Krea University, organized the fun-filled event on the campus to celebrate the day and spend quality time with the staff on the campus.
The staff, students, volunteers, and faculty gathered to take part in the event where people actively participated in the cultural programs, games, dance, singing and other fun activities.
Occasions like this help in motivating the staff-workers and instill a sense of pride in the process of letting them reassure that they are important and integral part of the college family. It nurtures the MBA students towards being socially more responsible and better human beings in life while stimulating their Emotional Quotient (EQ), considered a key element in professional lives.
It is an opportunity for all of us to express our gratitude towards them for their hard work and determination. Management acknowledges the contribution and also offers assistance and support they maybe need for their families and children. We, students, do our bit and let them know that students and faculty members are available if they seek any help to pursue any areas of self-development or if their kids may need any help in their studies.
Many of them come to the campus early and sometimes stay late as their work may demand; hence it feels great to contribute something from our end as these are the people who work tirelessly to keep our college function efficiently. I was fortunate to be a part of this occasion organized by Samarthan and personally, consider this as one of my most valuable and inspiring experiences.
IFMR Graduate School of Business (GSB) at Krea University organized a two-day Research Symposium on Finance and Economics at the university campus. The Symposium focused on various topical subjects within the world of Finance and Economics like Financial Globalization and Economic Development, emerging trends in Corporate Finance and Governance, Behavioral Finance, Digital Finance, Financial Inclusion, Asset Pricing and Financial Markets. The Symposium was a successful event that saw over 50 participants and 20 paper presentations.
Dr Parab Bardhan, Professor of Graduate School at the Department of Economics at UC Berkeley delivered the inaugural address. In his talk, Dr Bardhan spoke on the impact of inequality and inefficiency on the economy.
The two-day Symposium included a pre-symposium workshop on empirical corporate finance, plenary sessions, technical sessions and a panel discussion. Some of the speakers included Dr. Nagpurnanand Prabhala from the John Hopkins Cary Business School, Dr. Paresh Narayan from Deakin University, Australia and Dr. Bala Balachandran from La Trobe University, Australia. A unique feature of the Symposium was a panel discussion on "Blockchain, Big Data and Business: The Way Forward" where distinguished experts from the industry like Mr. R Vivekanand (VP & Co-Head, TCS Financial Solutions), Mr. Rangaraj Sriramulu (SVP, Digital Transformation Alorica), Mr. Rajaram Venkataraman (Founder, Navya Insights) and Dr. Madhan Kumar Srinivasan (Analytics Innovation Principal and Lead, Cloud Innovation Centre, Accenture) participated and deliberated upon the critical issues pertaining to the topic.
A Day with Arvind Subramanian (Former Chief Economic Advisor to the Government)
Mr Arvind Subramanian – Former Chief Economic Advisor to the Government of India, visited Krea University, Sri City campus on 17th December 2019. All the students were very excited and filled with enthusiasm and zeal of what was he going to deliver.
He started with his experience as a chief economic advisor, where he joined with an ambitious mindset. He carried out a lot of Qualitative research in Policy Framing with a team which was exposed to latest technology and research, happening around the globe. In his tenure, he got the privilege to work with young minds who had a sense of being an Indian within them.
Who can describe the current state of Indian Economy, other than Former Chief Economic Advisor himself! He addressed various factors which played significant role in the slowdown of the economy. He discussed about how the Twin Balance Sheet problem now, has become a Four Balance Sheet problem. He mentioned that the standard remedies may not work here. Lastly, he gave three puzzle questions to the students on the recent trends.
He dedicated his major time for answering various questions posed by the students. He was very keen to take the questions and answer them. He answered questions on NBFC crisis, GST rate hike and compensation, and many more. He, then interacted with the faculty.
This interaction helped the students to get insights on the current state of the economy as well as their underlying macro-economic factors, from the former CEA. It helped the management students in understanding various factors which contribute to make any decision.
‘Solution to any issue can only be resolved when we listen to converging views.’
The IFMR GSB Model United Nations began with this quote. The preparations to conduct this event kick started two months ago, and then came the days; 11th and 12th of January 2020.
The event consisted of two committees: All India Political Party Meet (AIPPM) and United Nations General Assembly (UNGA). There were discussions on CAA and International Security respectively. Delegates from various colleges such as SRM, VIT, IIIT and many others came to the Sri City campus along with IFMR GSB and SIAS of Krea University. Also, there was delegation from higher secondary school students of VVIT. All of them came well prepared and were very enthusiastic to win.
Delegates arrived at the campus a day prior to the event so that they could get prepare themselves well for the discussions going to be held the next day. On the day of the event, every person got dressed as per their allotted portfolio. Every person was enacting the same portfolio and putforth his/her views regarding the topic. There were different opinions on the problems and each person came up with one’s own unique solution. Every view was taken into account in each of the four rounds; General round, Moderated corcus, Unmoderated corcus and the most awaited Zero hour.
There was a session of International Press in collaboration with Speakers Club of IFMR GSB on both days, where they asked specific questions to a particular personality or the country delegate. The atmosphere was like that of an original press session, where every statement was being analysed and taken account for.
Following the tradition of MUN circuits, a social night was conducted by the organising committee of MUN Club, where there was dance, music performances, games followed by a DJ for the delegates. It was followed by a special dinner and a delicious cake.
Every delegate was delighted and satisfied with the hospitality of the event. Many new MUN delegates gained enriching experience and have promised to escalate this experience by participating in next IFMR MUN (2021).
Team Samarthan, the social service committee of IFMR GSB, Krea University celebrated the 12th edition of Lakshmi Bal Mahotsav on 19th January 2020 and witnessed a participation of about 160 kids from nearby the villages. There were various entertaining acts performed by the cultural clubs of the college and the little ones had fun playing games such as jumping castle, lemon-spoon race, hit the box and ring on the can. At the end, the children were presented with blankets, stationery sets and other goodies and went back with big smiles on their faces.
Annual Fests are an important part of business schools. IFMR GSB hosted its flagship two-day management and cultural fest called Abhyudaya’20 on 15th and 16th of February 2020. As a part of it, various b-school competitions were conducted, where students from different colleges visited the campus and took part actively.
The event’s theme, ‘Das Kino’ (which translates to the Big Screen in German) was unveiled on 1 September 2019. The logo was launched officially on 6th January by Honourable MP Dr. Shashi Tharoor. The trailer was launched on 3rd February. A Flash Mob, called the Curtain Raiser, which marks the official countdown to Abhyudaya was organised by Krea University students in association with the dance clubs on 5th February to mark the dawn of the event. The event was designed in such a way that all competitions, as well as each round of the competition, had incorporated the element of Cinema.
On the wonderful morning of 15th February, the event kickstarted with the inaugural speech by chief guests, Mr. Ramesh Mangaleswaran, McKinsey Director and Mr. Navneet Sulakhe, Head of Talent Management- Landmark Group. The contests included various quizzes, management case study rounds, battle of words and various others. Krea University conducted its First-Ever Annual Film Festival in the span of these two days. Also, there were competitions in drama, dance and football, where students from various clubs and colleges have taken part.
Informal nights are an integral part of any fest. There was a DJ night and a band performance respectively on each night of the event. DJ Night was hosted by GetMassive, who played in various events and alongside Arvin Van Buuren. Abhyudaya ended with a mesmerising band performance by the band Antriksh. Students from different colleges had a wonderful impromptu late-night Jamming session.
The participants enjoyed these two days to the fullest, where they learnt a lot and had a bag of memories to take back with them. They have found a new dimension of joy in these days.
can i get gd/pi call in 92% in cmat exam?
IFMR Graduate School of Business - Krea University offers an MBA that is different.
Smart green campus with a diverse student body, framework of futuristic Grad attributes, highly qualified and motivated faculty delivering contemporary and relevant curriculum - are highlights of a business school that is set to make a difference.
Applications to next intake of MBA program close on 10 March 2020.
For more information visit https://ifmrgsbadmissions.krea.edu.in
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