BRANDS-ZEST 2020 Team Markaholic conducted an Intra college event – “Brands-Zest” from 27th Jan to 30th Jan 2021. The event revolved around the theme of brands and the aim was to test and enhance the knowledge of brand awareness. The event witnessed great participation from both the senior and the junior batch. The event consisted of two rounds and the participating teams had a chance of winning a cash prize of up to 4k. Overall 11 teams participated in the event. In round 1: SLOGON, Think. Curate. Tell a Story. The teams redesigned the logo of one of the existing brands by incorporating the values of a healthy lifestyle. They also came up with a new tagline for the re-curated logo and submitted a write-up describing their thought process behind the redesigning of the logo. In round 2: Quizzoid The qualified teams from the first round proceeded to the final round. In this round, the qualified teams were tested on their brand awareness, trends in marketing and knowledge in the marketing space. This was a live quiz event conducted virtually over Zoom. Each team had 20 questions and they had to answer each question within a time frame of 45 seconds. On the victory podium, we have Team Failed Marketers and Team BBT and Team 3 Idiots, the first and second runners-up respectively. A cash prize of 4k was awarded to the winners; Team Failed marketers- 2k, Team BBT- 1.2k, and Team 3 Idiots- 0.8k. All the teams unanimously loved the first round as it involved thinking out of the box and provoked them to have novel ideas. For the final quiz round the teams were called separately, to create a greater scope of interaction within the team and for better participation by all the team members. The committee aims to organise more of these interactive events that explores different facets of marketing.
Wish Tree-2020
“Happiness doesn’t result from what we receive but from what we give.” – Ben Carson
Team Samarthan believes in and aligns their work with the above quote. On the occasion of Christmas and New Year, Team Samarthan organized the “Wish Tree-2020” virtually. The Team contacted two orphanages in Sri City, collected the wishes of 80 children and created a well-structured and completely online platform to fulfill them.
Students and teachers of IFMR GSB and Krea University were invited to essay the role of Secret Santas to make the children's wishes come true. To breed a sense of familiarity, each of the Secret Santa got to know the children they were donating to a bit more through a Google Sheet comprising names, age, and wishes. The e-commerce links for the respective gifts were also provided to make the procedure seamless for the volunteers and for logistic convenience. The volunteers aka Secret Santas really stepped in and went out of their way to contribute, donate and gift the children. They say pictures speak a thousand words, and the images of the children receiving their gift spoke a million!
A “Wish Tree-2020” was also organised virtually for the alumni of IFMR GSB in collaboration with the External Relations and Alumni Committee. This was the first time Team Samarthan conducted an event for the B-school’s alumni. The Team contacted two orphanages in Punjab and Ranchi, collected the wishes of 54 kids and created a well-structured platform to fulfill their wishes.
Team Samarthan left no stone unturned to bring a smile to these children's faces even during such challenging times. Memories of putting these plans to action and spreading happiness are truly things Team Samarthan will cherish for a long, long time.
IFMR GSB hosted a live interactive session on February 8, 2021 with Dr. V Anantha Nageswaran, ex-Dean, on the post-budget scenario in the country, the challenges that lie ahead and on various other issues pertaining to the socio-economic environment in India.
The session was quite interesting and intellectual which will benefit the students in their future endeavors.
Apply for admissions now: https://ifmrgsbadmissions.krea.edu.in/?utm_source=Genesis
TREASURE SEEKERS by Women in Business
The Women in Business club of IFMR GSB conducted its 2nd event of the academic year called “Treasure Seekers”. In the pre-pandemic world, treasure hunts were a fun outdoor activity bringing adventure and team spirit together. However, while it certainly comes with its set of challenges, a virtual treasure hunt can be equally fun. With an online treasure hunt in place, The Women in Business club took this event to a whole new level!
The main objectives of the event were to enhance business knowledge and encourage participants to think creatively and think out-of-the-box with a fun element. The event was conducted in two rounds divided into teams of two, with at least one woman as part of the team. The first round being an elimination round was designed to be a general awareness quiz on the achievements made by women in all the sectors. The second round was a treasure hunt designed on the theme of Covid-19, to minimize the frustration and stress about the pandemic from the minds of the participants.
The shortlisted teams from the first round were provided with seven password-protected PDFs. Each PDF had one riddle, with the difficulty level increasing with each PDF. The first two teams to reach the last PDF the ‘Treasure’, were declared winners.
The event around 30 different teams participating, a healthy mix of senior and junior batches. The winning team and the runners-up were awarded a cash prize of INR 1,800 and INR, 1200 respectively. The teams had a great opportunity to improve their knowledge of current affairs in business and to acknowledge women and their contribution in various fields.
Right from planning, scheduling to the final execution, more than celebrating the success of the event, the team had a terrific learning experience!
Turning heads and perking up ears since 2009, SORABH PANT has been spreading his brand of positivity and hopefulness across the globe.
ABHYUDAYA'21 is honoured to welcome "THE ACE PLAYER OF COMEDY: SORABH PANT" on 28th of February at 7.30 PM to deliver an enchanting live performance.
LEAD at Krea University is bringing its first ever 'Impact Film Competition 2021', in collaboration with the 'University of Oxford'.
The India-Oxford initiative (IndOx) is inviting proposals from young Indian Filmmakers to explore and showcase "Perspectives on Mental Health".
Get a chance to win a cash award of INR 1 Lac!
Register for the competition here:
https://krea.edu.in/impactfilmcompetition/
Apply to IFMR GSB for admissions now:
https://ifmrgsbadmissions.krea.edu.in/?utm_source=Genesis
LEAD at Krea University is bringing its first ever 'Impact Film Competition 2021', in collaboration with the 'University of Oxford'. The India-Oxford initiative (IndOx) is inviting proposals from young Indian Filmmakers to explore and showcase "Perspectives on Mental Health".
Get a chance to win a cash award of INR 1 Lac!
Register for the competition here:
https://krea.edu.in/impactfilmcompetition/
Apply to IFMR GSB for admissions now:
https://ifmrgsbadmissions.krea.edu.in/?utm_source=Genesis
How are the placements for marketing at ifmr??
What is the cutoff for NMAT for this college?
Marketing in the age of Millennials
Millennials have changed many ground rules for many industries. Particularly, with the growing impact of social media and sentiment of ‘instant gratification’ on integrated marketing comms strategy. In this panel discussion, Hrishikesh Shende (Business Director, Adidas – Emerging Markets) and David Appasamy (Head – Brand and Strategy, Social Beat), share insights on the importance of generational marketing and how it can aid brand building in the age of millennials.
Team Genesis wishes all the women a Happy Women’s Day!! Let’s celebrate the courage, confidence and courteousness of all the women out there!!
Here is a glimpe of the Women’s day celebrations on campus done by the members of the club ‘Women in Business’.
IFMR GSB students have once again shown their talents, where two of the first year MBA students- Himani Jain and Shruti Goyal were awarded the second runner-up position in 'Ecozest': An economics based quiz and presentation event, conducted during the National Level Management Fest "Crescita 21" by BIM, Trichy.
Heartiest congratulations to both of them!
We are proud to announce that four of our students from the MBA cohort of 2022 have received CMA Program scholarships, awarded by the Institute of Management Accountants (IMA), USA. IFMR GSB congratulates the spirited students for achieving this milestone.
Team Genesis wishes you and your familly a very happy Holi !!
IFMR GSB takes great pleasure to congratulate our students from the MBA cohort 2021- Jason Rajiah, Kiruthi Nimeshika, and Arunprasadh Jayaraman who have secured first position in the 'LIBA Chrysalis 21' Rural Le Carte competition, organized by the Loyola Institute of Business Administration.
Why should you pursue Finance at IFMR GSB?
-Professor Samir Ranjan, Finance Area Chair, MBA (IFMR-GSB) answers your question.
We are thrilled to announce the Dean’s Merit List of medal winners and awardees at IFMR GSB, Krea University for the MBA cohort of 2020.
The awardees have been assessed on the basis of their academic performance, as well as extracurricular activities in the second year of their MBA programme.
To know more: https://krea.edu.in/ifmrgsb/2021/04/23/deans-merit-list-awardees-from-the-mba-cohort-of-2020/
Hello everyone! Congratulations on being selected in Round 1 and Round 2. The official WhatsApp has been created. Initially, we shall be adding candidates from Round-1. Please follow these steps to join the WhatsApp group. Step 1: Please have the screenshot of the offer letter, all the payment receipts and your IFMR GSB Application number ready with you. Step 2: Please contact any one of the given contact numbers with all the details and documents mention in Step 1 to be added to the group. Archan Nathwani - 9898133111 Atishay Patodi - 91317 53515 Anushree M - 9080744099 Sudipto Dutta - 7358185524 Step 3: Please be patient until we verify your payment. Once it is verified, we will add you to the group. We understand there are a few people who are yet to pay. They need not worry about it and they'll also be added to the group eventually after successful verification of the details and documents. For the candidates selected in Round 2, please wait for further updates regarding the WhatsApp group. Regards, Team Genesis IFMR GSB
Hello everyone!
Congratulations on being selected for MBA Programme at IFMR GSB.
The official WhatsApp group has been created. All the converted candidates(Both Round 1 and Round 2) are requested to follow these steps to join the WhatsApp group.
Step 1: Please have the screenshot of the offer letter, all the payment receipts and your IFMR GSB Application number ready with you.
Step 2: Please contact any one of the given contact numbers with all the details and documents mention in Step 1 to be added to the group.
Archan Nathwani - 9898133111
Atishay Patodi - 91317 53515
Anushree M - 9080744099
Sudipto Dutta - 7358185524
Step 3: Please be patient until we verify your payment. Once it is verified, we will add you to the group.
We understand there are a few people who are yet to pay. They need not worry about it and they'll also be added to the group eventually after successful verification of the details and documents.
Regards,
Team Genesis
IFMR GSB
Sports is an essential part of students' daily lives. At IFMR GSB we have always encouraged our students to participate in both inter and intra-college events and strengthen the sporting spirit amongst them.
The institution provides all the sports and fitness facilities, in the form of Cricket and Futsal ground, Basketball and Badminton court, Gym and indoor facilities, which all the students can access to pursue their passions.
Catch a glimpse of the same: https://youtu.be/VF0ozW9JAjc