Life @ IFMR Graduate School of Business, Chennai

The placement season has indeed kicked off with a bang!!! Its time for our seniors to make destiny their own....and for us the diwali holidays await in a big way..

Well ..we did not have many holidays after the first trimestor , because we requested the management to give us some holidays for diwali instead and so they did...so off to our home places in 2 days time!!!!

Well sometimes you feel that competition is bad...but today I realised that it is really bad not have any competition...No i am not talking about acads and grades...

I am talking about the scene on the badminton court...It was so devoid of life..because most of my buddys left home to celebrate diwali . There were four of us who started playing badminton and then realised that there were no queues waiting to get on to the court and the snatch the racket from you and no groups supporting different teams....

When they were around I used to think " when will these guys go to bed" so that I could play all night...but you know what we miss them all ...in fact it is the lighter moments that we tend to cherish at IFMR ....not the game

yes it those mixed doubles games with lots of "chemistry" and for poor souls like me who are single it is those games when well my favourite...... plays that makes it all the more necessary to stay late in the night...

MISS you all buddys..Happy DIWALI!!!

Today we had a HR summit- MANIFEST at hotel Radisson GRT in Chennai..well the bouncer was that one of roomies was caught napping in the conference by one of the eminent speakers which was to his embarresment...may be not really .. I guess that is what we do in some of the classes in the last benches anyways .....and we had one awesome lunch there...really worth going ....especially for those gourmets...

Today its BBJ!!! Yeah its bread butter jam today for breakfast along with omelette and corn flakes, my favourite breakfast here and lots of milk!!!

Hi puys... Just a funny incident ,in fact it was scary too. A couple of my friends and I have stayed back in the hostel to pursue a project in the diwali vacation . Yesterday night I was alone in GCC , no its not the Gulf cooperation council I am talking about its our favourite Ganapathi Computer centre , where every activity right from brainstorming with friends for doing group asignments to watching movies in the cozy environment which is more like a medium sized hall with the right furniture in place and some a/c s obviously...


The power suddenly went off and I was alone at around 3:00 in the midnight I guess and suddenly heard the main door making creeky noises ...I can only hear that and nothing else...My god I once thought all the horror movies would be played all at once, then the door slowly opens to make my plight even more worse....oops Aditya then sneeks in and laughs like hell...I guess he can scare away even the real devils if there were any .. ..Then I hear a sound grrrrrrrrr......the generator switches on....Oh man the security wala should have done it a bit earlier:drinking::drinking:

Ya Dheeru bro,we are also missing badminton court nd those lil pranks we use to have and GCC nights.Well anyways we all will be back by 10 and then again gearup.

Hi puys this just checkout our promo video of IFMR fest , ABHYUDAYA-2011 , the theme is " MAHABHARATH" ...which is the most potent management bible , hence the theme..the would be lots of great events including some spicy stuff like blind dates....


Most of the events have been decided and some deliberations are going regarding others...the event is to be held in FEB next year...Here is the link , hope you enjoy the video as well as the music.

YouTube - Abhyudaya -IFMR.

Haha...its all over ..ya the 10 days of real fun all of us had are over ...its the same old feeling that we had in school.. The college has begun. But the better part is we have lot more exciting people here than at school or may be we are old enough to realise that now..

This trimestor would be a really testing with 8 subjects to take care of...looking forward to meet the challenge head on....

Back after holla nnjoyment of 10 days of Diwali holidays at home,life is back to gain the pace at IFMR.The 2011 batch is busy wid its placements.
So here are the current updates of a very important issue Placements.
Till now following companies have visited campus.
ICICI Bank-26 offers at 6.54 lpa
Bank of America- 1 offer at 9 lpa
SBI Life Insurance- 1 offer at 5.6 lpa
Cape Gemini- 2 offers wid 7.5 lpa
Irevna- 7 offers at 6 take home(in hand) plus 90k bonus after a year.

Also in the upcoming week Infosys, CTS, UBS , 3I Infotech, First Global and many others are coming for recruitment.Further info will be updated to you in next week.
Any queries and suggestions are welcomed.

PS: This is true picture with no adulteration.

Edge - The IT Club of IFMR sucessfully conducted "Regional Convention on Free Software"

Following were the speakers:

1)K S Rajan, IIIT Hyderabad (Associate Professor - PhD, University of Tokyo)

2. Tools and Models used in academics and reasearch (Dr. L. Pratap Reddy Director, Board of studies, JNTU)

3. Verilog and GTK Wave :Prof. Shankar Balachandran IIT, Madras

4. Free software tools in Engineering education:Prof. M.A. Kumaran, HOD, Jaya College of engineering

5. Technical sessions on Latex/IDE

Its been a while since we updated you on life @ IFMR , this weekend was awesome to say the least , it has been raining cats and dogs here . So the result...... all of us had to sleep very long.... . Some missed breakfast ...and some even missed their lunch....Its stopped raining but the hibernation continues till MONDAY morning...

IFMR presents - National Level Marketing Summit....MARK Z'10








Be There!!!

In the midst of all the MARK Z buzz we celebrated Vishnu's birthday last sunday..as usual at the spot just outside the hostel entrance . We all played badminton till 5 in the morning that day coz we all gifted him a new racket that day ...it was great then , but terrible to wake up at 9 in the morning :banghead::banghead: :banghead:to attend the class at 9:30 ....

IFMR In association with IMRB and JWT presents National Level Marketing Summit: MarkZ.

INSIGHT the marketing club of IFMR is proud to organize a one day national level Other partners include NDTV Hindu, The economic Times, Dare 2 compete etc. Some of the highly esteemed speakers/guests who have confirmed their presence for the event are :
Mr. Himanshu Chakrawarti COO (Landmark)
Mr.Samardeep Subandh - General Manager (South) - Hindustan Unilever Limited
Mr. Manish Tandon President, Citymax Hospitality India
Mr.Shashikanth Jayaraman - Zonal HR Manager - South India at Bajaj Allianz Life Insurance Company
Mr.Panneerselvam Madanagopal - GBD (South)- CSMM, IMRB
Mr. B. Prabhakaran- Brand Manager, Vision Express India
Mr.Kiruba Shankar CEO - Business Blogging Pvt.Ltd.
Mr. Sathyanarayanan R. Deputy Director Hindustan University
Mr.Krishnakumar Raman GM (Sales and Marketing) - UCAL Fuels System Limited
Mr. Prakash Dharamrajan- Ex President, Ogilvy & Mather.

Be there to discuss key and pressing issues faced by marketeers and marketing dept.throughout and how they align their marketing strategies during changing and challenging times..Please make it a grand success by your esteemed presence.
For further info please visit MarkZ: A national level marketing summit.

MARK Z - Marketing for Gen next.


The theme: FLUX , aligning markets strategies with changing times.


Hey puys here is a brief description of what all transpired on the D-day
The whole event was organized in two parts. The pre-lunch and post-lunch sessions. The pre-lunch session was all about jaw-dropping talks delivered by our guest speakers mentioned above.


Mr.Subhand touched upon how Close-Up has been branded over the years by sticking to the core strategy but tweaking other aspects in order to adapt to the changing market scenario , Mr.Chakrawarti described how LANDMARK had to adapt after the advent of digitization.


Mr.Kirubha Shankar stressed the importance of online media and

interestingly also shared an experience where he brought down one the biggest airline companies to ground by just tweeting on twitter about their handling of customers. He enlightened us on the unexplored opportunities when it came to social media.

Mr. Pannerselvam then gave us an insight into customer insights and their importance and how clients are now more and more dependent on the market research firms .He emphasized the need to go back to old school of judgemental evaluation along with data driven analysis.

The speakers stressed on the fact that though strategies needed some tinkering here and there some things needed to be kept constant i.e Core positioning should be the same , packaging and promotion will change .One of them also referred to how IPL has evolved from test cricket and one day cricket , but only the packaging and promotion has the changed with the core still intact.There were things discussed like how fickle brand loyalty can be , surprise surprise!!!


Mr.Prakash Dharmarajan stressed on the importance of unflinching promises, and an organized style to marketing which create the right impact irrespective of time..


In the meanwhile our own Prof. Venugopal an IIM-Ahmedabad alumnus addressed the audience in his own charismatic style..


The post-lunch session was after an awesome lunch obviously ..


PANEL Discussion: MBAs the desired and the delivered- Is there a mismatch


The whole gamut of issues were covered . Things like corporate stamina were broached upon.As future MBAs and managers we realized that though we might have an abundance of knowledge it is important for us to seamlessly blend with the cultural fabric of the organiations. Yes of course Organizational Behaviour as a subject is very important!! It very important that we put in the hard yards , the 10000 hour principle of Malcolm Gladwell should be kept in mind. The importance of right communication and having a flexible mind in this present corporate scenario are paramount to our success . Better make ourselves indispensable ....was the theme then everything will be delivered. MBA is just a platform and not a passport to heavenly roles in companies. The journey simple starts here... was the message.
All in all it was a pleasure being part of the summit was all of us. We literally had goose-bumps when these personalities were tweaking our minds to make us think. It was great learning experience to say the least.


Thanks to all our partners:cheerio::cheerio: without whom the event wouldnt have become this big a hit.


Our knowledge partners: IMRB
Creative partner: JWT
Media parners: NDTV HINDU and Economic Times.
Online media partners: Dare to compete , MBA universe

Today was ...our marketing prof took us for a ride...may be a night's party sploit the day for us:biggrin::biggrin:

Today...history of India was discussed...some lesser known freedom fighters...were hailed..thanks to our cost accounting faculty...who kind of tried to include "historical cost" in cost accounting...:drinking::drinking:

Its raining cats and dogs in Chennai...for the first time I felt some chill at IFMR..well wondeful weather for :drinking::drinking::drinking:obviously ...if only the rain allowed us to go out...


Despite the weather the ABHYUDAYA team seems to have swung into action as the deadlines are coming closer and closer...keep going...:cheerio::cheerio: abhyudaya...

IFMR Presents

Lakshmi Bal Mahotsav 2010 - A day to bring smiles on the faces of tender hearts


The news that is on everbody's lips is that our exams for our batch i.e the first years are rescheduled...we have 3 more days to do what all we can ..hopefully no more partying:drinking::drinking:..no more of lots of other things...and wish it is gonna be all a smooth ride .
As always we celebrated the birthday of one of our mates with an awesome chocolate truffle cake..the most important thing I feel :biggrin:, happy birthday soumitro.Will be back with more updates...