friends donee with my QTM GD it was really a nice one .... I and all my group mates behave sensiblly and that's why we all secure good marks .. hope to carry next GD with same enthusiasm .... but for today enjoying.....
Had a QTM GD on the Sampling Methods, really a good topic to discuss on ! almost all of my group members were agreed upon Stratified Sampling technique, and ya mam was also convinced with all of us ! 😛 though a good GD that was !😁
Finally done with BEP GD today, the topic given to us was a article from The Economic Times upon the "Indian bank Association and insurance", by studying the case lit i get to know a lot about Indian bank Association and when the GD get started i came to know so many new things from my group mates which i didn't know. Really a very good topic that was. Hope to get more of such topics in future which definitely gonna boost my knowledge.
A very tiring day today as I have given my 3 GD but all of them are fantastic and also get positive response from the teachers. Looking forward to carry the same as 1 GD is still left and will definitely going to start studying from tomorrow onwards as exams are just going to began. Hope this time I will able to score a good TGPA and can improve my performance from the previous term.....
Really very excited for tomorrow's class as director Mam will going to take the class on jan.9 on one the marketing topic. looking forward to attend the same as it is really going to be an interesting and interactive session for 3 hours. So definitely attend the same full enthusiasm and with positive frame of mind.... 
Today, I got a new experience in the special session taken by our Director Urvashi Makkar. She told us about the keys of Marketing. She told us that marketing is revolving around only 4 basic and major pillars- Marketing mix, value creation, customer satisfaction and last not the least STP (Segmentation, Targeting And Positioning).
Moreover, she said marketing is an emerging field if students those who have very strong analytical skills, they can move towards the Marketing Research Area. She told us the importance of marketing as it's not only a stream, it's a part of life which we all students have to prove in our nearby future.
She started by introducing with the marketing mix and told us that a Product is the major part which decides other P's of marketing i.e. Price, Place and Promotion and to sell a product you should know all about the product and its attributes which can influence the consumer to buy it.
In her session she said €“Marketer is the one who know how to sell the product by understanding the consumer behavior. One person can understand consumer behavior only while he/she is capable in market research. Therefore, Consumer Behavior and Market Research are the mother of marketing.
She also told us about the Integrating Marketing Communication, it's basics and necessity in today's competitive world, how its plays an important role in every industry.
Some students those who think marketing is a difficult subject, she made them understand that it's all about the innovation of new ideas and to position the product at proper place, time, quality and quantity.
Overall it was a great experience which I really wanted to share. 😃😃😃👍
Atlast Done with my MM presentation today. It was a worst presentation of mine as far as this term is consider.... It was like a fun going on during my presentation. Every body was laughing and Mam asked me so many questions that I got confused and not able to answer even one's properly... not up to that mark...
Still one presentation left and that too of BEP and the exams are just going to start hope so that I will able to get through before the exams.. otherwise I will definitely going to get fail in the exam as you all know that most of us had not given the quiz ... very tensed....
MM Presentation was about to happen yesterday but time's got up ! -_- , now have to wait until Monday, man ! how long do i have to wait !😠😠😠
Done with my exam registration ! Now just hope that i will get my Admit Card , and hope everyone should get it 😛
friends exams are almost at our door step now... so go through the books, case studies, and gather some information from the net also.. because papers are coming from outside and nobody knows what will come in the exam it might be from the course only or may be possible that it come from the course or as per the syllabus..... because our past is saying that.....
friends still left with my one presentation and that too of BEP .... have read nothing till yet regarding my PPT as I am focusing on my exams preparations now... It is really a tough task to manage PPT and EXAMS side by side but on the other hand it also help in handling the pressure which ultimately in the growth of the students......
I have read this Article on internet today and found it very useful. Just want to share with all of you!
How Marketing and IT Can Work Together ?
Your job as a marketer is to communicate with customers in a way that's most likely to engage them, and ultimately entice them to make a purchase. Today, your technology team has access to tools that actually make it possible to do that at the individual level, suggesting what time of day or week your customer is likely to engage, which email subject lines are most appealing, and which products they'd like to buy.
The best companies are combining their marketing and IT departments in a way that directly leads to massive engagement and revenue increases because they're looking at the entire picture. They're using their internal data, outside data, and analytics to show a complete customer profile.
As digital marketing becomes ascendant, the relationship between marketing and IT departments will become more dependent. To strategize, execute, analyze, and apply the latest findings, marketers are reliant on the data that IT departments provide. It takes teamwork to properly use that data and draw insights for future campaigns.
To ensure that both departments are working toward the same goal of delivering the most marketing impact, they should keep in mind the following.
Don't re-create the wheel
Marketers are too often divorced from the true analytics or data that drives their business. Consumers like social media, so marketers try to apply revenue models to it. How much is a Twitter follower or Facebook "Like" really worth? It's hard to say, because we're missing true KPIs for them. It's easy to see the number of followers and Likes rise and fall, but where is the tie to ROI?
Email is less sexy, but research shows that it drives a better return than social. Because consumers opt into it, they're more likely looking for the deals you're offering, as long as you've paid attention to their preferences. Using the mounds of data sitting in your database, it is easy to work with your IT department to apply it, making each message more relevant to each customer.
IT can provide data on best time of day to deliver email to the individual customer, which deals or offers each customer prefers, whether they're male or female, detailed household composition and more. By relaying those demographics and preferences back to marketing, the two teams can deliver relevant content that drives sales.
Work together to use the data you've already got.
Use the data you've got
Though it's easy to put email campaigns on autopilot, it's also very costly. It seems as if email campaigns are relatively inexpensive, but in reality an unsubscribe or spam click depreciates the value of your marketing asset: your email list.
Batching and blasting email to a full list all the time increases the number of unsubscribes and can lead to spam penalties from inbox providers. One recent client recognized the return from sending proper email and decided to send as much as possible to everyone in hopes of recording more sales. Without consulting IT about open rates and unsubscribes, it decided the amount of unsubscribes couldn't possibly be enough to discontinue the poor practice of putting the program on autopilot. Unfortunately, after close-cost analysis, the real cost of blasting irrelevant content to their customers was millions of dollars per week in customer loss.
Working with IT to derive best-practices for sending to segments of customers alleviates this cost for marketers. They won't be sending the same email to every customer every time, which decreases the likelihood of spam penalties and unsubscribes. They are more likely to send email when the customer is engaged.
And, most important, marketers' email lists retain their value when customers aren't barraged with irrelevant email.
Work together to find deliverability best-practices and save cost.
Treat different customers differently
Finally, the partnership between marketing and IT can provide insight into individual customers' preferences. When a customer receives product recommendations, they must be relevant. IT provides the ability to analyze the time of day each email is opened. With this insight, it is possible to actually share products when that customer is most apt to buy.
Consider this scenario: A customer opens her email at her preferred time, sees that the email has been customized to offer the products she likes the most, and it includes a discount code, too. That customer has likely just been converted to a sale.
When working with the tech team to develop criteria for personalization, marketers can achieve that level of transparency and personalization at every point of interaction.
Although it sounds farfetched that this level of personalization can be achieved without spending the entire marketing budget or hiring a team of data analysts, the prevalence of digital marketing tools has actually made it feasible. In fact, marketing increasingly has control of its own destiny. Today's best marketers are using tools to pull the necessary data, analyze it in real-time, and optimize their customer communication.
Often, it takes a little time to analyze data you already own, but personalization can be as easy as appending an email personalization tool to your current ESP program. Thanks to the partnership between the math people and marketing people, customers can expect to receive messages, content, and deals they really care about.
Work together to find more sales potential.
* * *
Marketing continues to become more complex as digital takes over, so it's important to keep in mind the goal of engaging customers, building loyalty, and creating brand advocates. Incorporating technology promises data-driven marketing that targets and communicates the messages that resonate best with your audiences while continuing to drive revenue.
May All Your Sorrows And TroublesTurn Into Ashes In The Bolt Fire Of Lohri.Wishing A Very Happy Lohri To You And Your Family
“The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand.”
all the best guyz ...!!!! time to study noe...!!! exams from day after tomorrow...!!!!
friends it,s like a hell time I am facing as I haven't given even a single quiz and now debard in many subjects.. really a tense situation for me right now as how I am going to pass in this term.. really need someone to help me out from the situation...
friends tomorrow will be a very crucial day of my life as finally I will came to known that in how many subjects I am debard.. and for whom I am eligible to give the exams... for the time being just keeping my fingres crossed and hoping that every thing will gonne be fine...but right know ALL IS NOT WELL..
To the Passing out Batch ( 2012 - 14)
With the placements touching 98% in the month of January, we are overjoyed, thrilled and excited. We are very happy for our students. Placed in very good companies, some having more than three offers in hand. It was such a lovely batch, full of energy and enthusiasm. Participating in all the academic and non academic activities with overwhelming passion. It's pinching that all of you would be parting soon. Why can't we get all the people together in the world that we really like and then just stay together? I guess that wouldn't work. Every year a new batch joins and makes our heart richer with fond memories, new learnings and dynamism ….. This also means we have to let you go after 2 years, to be part of a bigger and brighter world …. to be a strong force towards building a better world ….….come back with your family for alumni meets….share with us your success at every step …. Would be delighted to see you all as our recruiters on Campus …. You will always be received with the same love and affection at IMS Ghaziabad
To the Passing out Batch ( 2012 - 14)
With the placements touching 98%, and many having more than three offers in hand. We want to let you know that your batch was very special, and would be remembered very fondly.
Why can't we get all the people together in the world that we really like and then just stay together? I guess that wouldn't work. Every year a new batch joins and makes our heart richer with fond memories, new learnings and dynamism ….. This also means we have to let you go after 2 years, to be part of a bigger and brighter world …. to be a strong force towards building a better world ….….come back with your family for alumni meets….share with us your success at every step …. Would be delighted to see you all as our recruiters on Campus …. You will always be received with the same love and affection at IMS Ghaziabad