Marketing and Finance are the two vital backbones of any business; without these two, the companies cannot operate smoothly. Selecting any one specialization can accelerate your career with lucrative payroll offers.
The PGDM specialization you pick will affect your future career. Hence, you need to learn about both courses before you choose the program. This article will help you understand the difference between Marketing and Finance specialization, the skills and qualities you need to master, the areas you need to understand, and the job positions you will be offered.
Marketing Vs. Finance: Program and Jobs and Fees
Marketing: Earning a degree in Marketing Management can open the door to a variety of jobs, such as marketing research, product development, public relations, advertising, and sales. With this degree, you could work in the private, public, or nonprofit sector, and you could specialize in a specific industry. The degree can also help you develop a network of contacts and build a strong foundation of marketing knowledge.
Marketing Management degree programs typically focus on marketing principles, consumer behavior, digital marketing, financial management, and strategy development. The curriculum also covers marketing communication, advertising, and project management. With this degree, you could gain the skills necessary to develop effective marketing plans, measure the success of campaigns, forecast trends, and create successful strategies.
Finance: The pulse of any business unit is its Finance. Many confuse the Finance part with Accounting because both are similar but have a huge difference. Accounts are only limited to collecting and analyzing financial information based on value and pricing (the debit and credit status). At the same time, Finance comprises everything from accounts, banking, wealth management, capital markets, investments, and much more.
The finance involves analyzing the numbers, monitoring the money flow, assisting the business leader with cost, and providing them with a resolution on how to make a profit in business. When it comes to Finance, you need to have an in-depth knowledge of the market trend. You need to analyze the monthly budget, investment, and cost for the production, therefore impacting the business.
Fees: PGDM Marketing Vs. Finance
MBA in Marketing and MBA in Finance are both postgraduate business degrees that focus on different aspects of the business. MBA in Marketing is focused on marketing strategies and management, while MBA in Finance focuses on the financial needs of a company. The fees for these courses in Ahmedabad can vary from college to college.
However, there are highly affordable and value-for-money PGDM colleges in Ahmedabad that provide excellent environments for pursuing these courses. If you want to know more about the MBA course fees in Ahmedabad then contact St. Kabir Institute of Professional Studies for free guidance and counseling.
Marketing Vs. Finance — Comparative Chart
| Feature | MARKETING | FINANCE |
|---|---|---|
| Denotation | Marketing is the brain of the business unit that handles and is responsible for the growth of the business. It’s a medium to reach consumers. | Finance comprises everything from accounts, banking, wealth management, capital markets, investments, and much more. |
| Skills Needed | Market Research, Sales Promotions, Understanding Human Behavior, and Interaction Skills. Taking care of Branding, Promotions, and Advertisements – Online and Offline. | Risk Management, Financial and Analytical Skills, Budgeting, Taxes, Accounting, Financial Prediction, Market Trends, Investments, and Foreign Trade. |
| Work Space | In most cases, Marketing Professionals are always on the move. They need to travel for meetings, discuss projects, collaborate with brands, and much more. | Majorly, Finance Professionals work in the firm. Stay more in their cubicles with their desk work. |
| Basic Role | Understanding the Market, Detailed Research, Product Sales Promotions online and offline, Delivery, and Feedback of the products, Co-ordinate with teams. | Keeping records of the firm’s assets and liabilities; Financial Statements, Budgeting, and taxation. Analyze the data for the investment. Study International Finance Market. |
| Work-Life Synergy | Marketing Professionals achieve overall success and a healthy work-life balance with the right planning and use of technology. | Depending upon the role, Financial Professionals do have a stable work-life balance. |
| Future Demands | Technology evolves. The digital age demands more Marketing Professionals who can sell more products in less time and generate more profit. Businesses are moving online and need creative professionals to work. | Finance Industry is the heart of a firm. No business can work without having the Finance Team’s backup. |
Marketing is made for you if you are:
- Fascinated by the ads’ creative ideas and love talking about new products buzzing in the market.
- If you have experimental ideas on how to grow the business by applying new methods or mixing traditional and touch-up technology to attract more audience.
Finance is made for you if you are:
- More into budgeting.
- Studying data of current and past financial records of companies
- Predicting the growth of the market
- Suggesting people invest in specific market shares to get good profit in the future.
Want to Have Both? Go for PGDM with Dual Specialization:
Dual specialization in Finance and Marketing will open the door to a wide range of opportunities in the financial and marketing fields. With this diploma in hand, you will have the knowledge, skills, and abilities that employers are looking for. Overall, you will have skillsets viable for both the financial and Marketing world. Want to know more about the PGDM course in Ahmedabad or MBA fees in Ahmedabad then contact SKIPS.