“Telling” about your product or features or services is NOT Selling.
A “Performance Improvement Program” workshop was conducted by the Prof. Mudit Tomar (Assistant Professor- Marketing) in the consideration to let the students be aware and knowledgeable of how to pitch your product in front of the customer which leads them to buy the product.
Learnings were:
•Pitching process
•Types and the Structure of pitch
•Telling is not Selling
•Sales Metrics
A basic highlight which got stuck in our mind:
"if you can’t tell the story of the product offering in five minutes then you’re either over thinking it or you haven’t simplified it down enough "
#PGDM4.0 #GIMS #MBA #PGDM
