(A participant makes a point at the Acumen debate) (Judges at the Acumen debate) Teams from IIM Bangalore, ICFAI Bangalore, Xavier Institute of Management Entrepreneurship – Bangalore and Deparment of Management Studies, IIT Madras shall field googlies from quizmaster Harsha Bhogle on Saturday at the Business Today Acumen Quiz South...
Read More(L-R: Gautam Krishnan and Venkatraghavan (IIM Bangalore) and Angad Keith and Saurabh Sharma (IIM Kozhikode), all Acumen South Zone debate participants) The old debate ‘B-Schools make managers, not entrepreneurs’ was raked up again and with fresh perspectives at the Business Today Acumen National B-school Challenge – South Zone Regionals held...
Read MoreMICA is the Communications Management institute based in Ahmedabad. Its students and alumni consist of professionals from the field of Advertising, Marketing, Brand Management, Media Management and Marketing Research. The event shall see the participation of about 180 professionals from the best known communication-related firms like Star News, Zee, Pantaloon,...
Read MoreWith intensifying market competition and brand wars, the faculty of ‘Branding’ and ‘Brand Management’ is undoubtedly gaining immense importance. Mr. Seth unveiled to the audience how TATA Steel has evolved with time and made the conscious shift, decommoditizing steel to Branded Steel. He spoke at length about the company’s transformation...
Read MoreMarketRx is a leading provider of specialized Sales and Marketing Effectiveness solutions to global Pharmaceutical and Biotechnology companies. Its customers include over 50 top-tier pharmaceutical companies in all therapeutic areas and across geographies. Recently it was ranked 195th in 24th annual Inc. 500 list of “Fastest Growing Private Businesses” in...
Read MoreDr. Ganesh kept the audience captive as he spoke about the various facets of Inspirational Leadership. The interactive session covered on how India went on to become the IT superpower and who were the leaders who had foreseen this IT revolution much ahead of its time. Dealing at length on...
Read More“In India for every truth, the opposite is also true”, said Mr. Syed Ahmed, EVP-Marketing of ITC, the keynote speaker of Synapse 2006 (quoting Mr Shashi Tharoor). Diversity, he said, is one of the biggest challenges in India and marketers need to be sensitive towards the values and belief systems...
Read MoreMr. Rajesh spoke about how perceptive consumer insights are instrumental in successful marketing strategies. He presented a few case studies also to illustrate the point about how breaking through the clutter requires insightful consumer insights. The session saw him interacting with students in an exercise that involved developing strategic brand...
Read MoreMr. Aseem Puri, an alumnus of IIFT, Delhi now a Brand manager at Unilevers is looking after the laundry segment, especially Surf Excel, in Asia. The discussion centered on the pivotal theme of building powerful brands. Mr Aseem Puri gave the students an insight into how a brand is conceptualized,...
Read MoreThe following events shall be a part of this year’s Human Equations: 1. A Panel Discussion on ‘Managing Knowledge Workers’.2. Theme Lecture3. Research Paper Contest4. Tug-of-Thoughts – Debate5. Cognizance – The Quizzing Extravaganza6. Workshop Contest Renowned experts from the business world will share their ideas on the importance of ‘Managing...
Read MoreMarketRx is a highly specialized consultancy firm that provides consultancy mainly for marketing and sales ROI, in the pharmaceutical vertical. The firm has a global presence and has as its clients the who’s who of the pharmacy industry. It has consistently registered growth rates of over 40% since its inception...
Read MoreThe basic talk of this Diksha was focused on discussion about success – its parameters, its importance, its achievement, and its interrelation with happiness. By mentioning various parameters of success like fame, money, satisfaction, power, happiness – he laid special emphasis on contributing to the success of others. He also...
Read MoreThis was a symposium of great minds at work. The various activities entitled to be included in this year’s event were e-discussion, panel discussion, quizzes, et cetera. The guests of honor were Commodore Dilip Kumar Mohapatra (TCS), Mr. Vijay Narsapur (Transworks), Mr. John Mathews (HDFC Asset Management) and Mr. Samson...
Read MoreWith the Manufacturing and Services sector fueling the rapid growth of Indian economy opportunities available for entrepreneurs are plenty. In the next 10 years the country would demand more than 120 million jobs. There is still an untapped potential, which is huge, especially in industries like tourism, retail, infrastructure and...
Read MoreProf. Huang, who co-authored the definitive paper “Can India overtake China”, was here to deliver lectures on “Policy framework and development strategies: India and China”. Regarding India, Prof. Huang said that the need of the hour is to develop a comprehensive education framework particularly in the primary education. Huang, a...
Read MoreThis event is third in series of our year round event “Continuum” which aims to cover the latest in management by inviting eminent speakers from business and academia. Each of these seminars focuses on issues and challenges faced by a management function, and aims at drawing insights from the knowledge...
Read MoreMany European business schools saw a sharp rise in the number of experienced engineers and technical professionals opting to study an MBA between 2000 and 2003, followed by a slight drop in 2004 and a resumed increase in numbers in 2005. Kai Pieters, Director at Ashridge Business School and previously...
Read MoreWhat should be your key motivating factors for taking an MBA?What are your personal motivations for taking an MBA? Are you a career switcher, or a career progresser? Is a jump in salary what matters most, or do you seek international experience? Is your primary goal to broaden your education...
Read MoreSP Jain is known to send GD-PI calls to candidates even before the CAT is held. Why and how is it done? We do respect the CAT, which is an entry-level examination for the MBA education. However, how can you have the full idea about somebody’s potential using a two...
Read MoreSpeaking to more than a large audience, Prof. Basu expressed his optimism on the globalization of Indian economy and the prospects and challenges facing the Indian economy as it emerges into one of the fastest growing economies of the world. While applauding India’s efforts for development of professional education, he...
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