YES BANK in collaboration with Businessworld has launched the YES BANK – Businessworld Transformation Series 2010, a Case Study Challenge for students from premier B-schools across India. The Transformation Series is a 3 year initiative that will provide a platform for young & fertile minds to showcase their talent.

The success of any organization is attributed to its High Quality Human Capital. The Transformation Series has been conceived with the objective to foster a mindset for students that embraces Innovation & Competency as vital elements for Entrepreneurial success. The ethos of the Transformation Series is to infuse the concept of Innovation Driven Growth in young minds. This series has been conceived and designed to showcase your skills in research, strategy and innovation, in different business challenges.

The Transformation Series has been conceived by YES BANKs YES School of Banking- an in-house Knowledge unit set up within the Bank to foster Knowledge and Excellence. Speaking at the launch of the YES BANK – Businessworld Transformation Series 2010, Rana Kapoor, Founder / Managing Director & CEO of YES BANK said As the Professionals Bank of India, YES BANK has always emphasized that Knowledge is a key differentiator and that our business philosophy while creating products, processes & services reflects the same as a unique proposition. As part of this ethos, YES BANK- under the aegis of YES SCHOOL OF BANKING has been consistently working towards disseminating knowledge and awareness levels not only amongst corporate executives, but also in the crucibles developing the leaders of tomorrow- the B-Schools across the country.

YES BANK drives knowledge initiatives across B-Schools as part of its Flagship University & Schools Relationship Program and this Case Study challenge under the Transformation Series is a further step in that direction. As part of initiative, YES BANK is inviting students the Young and Professional entrepreneurs, to be Thought Leaders and architects of this Transformation Series.

The top-12 teams nationally will be invited for the Final Presentation that will be held at Nehru Centre in Mumbai on March 18th, 2010. An eminent jury, consisting of some of the top HR managers and other Industry experts will judge the daylong event that will see the top teams shortlisted from the first round slug it out for the top prizes that include:

First Prize : Rs 50,000 + Pre Placement Interview (PPI) for a position with YES BANK

Second Prize : Rs 25,000 + Pre Placement Interview (PPI) for a position with YES BANK

Third Prize : Rs 15,000 + Pre Placement Interview (PPI) for a position with YES BANK