The problem statement of our project was to investigate the causes for non-performance of value-added products of DKMU with respect to their marketing mix, and recommend sustainable solutions to improve sales. We visited DKMU’s Mangalore & Udupi Plant, multiple retailers around Udupi, asking user feedback on products at prominent places to gain insights. We recommended creating individual brand identity for products using aggressive advertising, placing product posters along with the prices at the retail shops, and re-designing the existing packaging to improve their sales.
“The project taught me to empathize with users, question assumptions, take risks and experiment. I'm very thankful to have been given an opportunity to tackle complex challenges in the dairy industry” - Dhananjay Dar
"The project provided us a platform to implement our theoretical knowledge in a practical situation. We obtained a deep understanding of the stakeholder requirements and how design thinking can be applied to solve their problems" - Namitha John
“The project proved an excellent opportunity to incorporate our SEVA values and business learnings from first year to help generate a plan for DKMU for business maximization”- Akaanksha Verma
“The project gave me an opportunity to learn about the supply chain of the dairy industry. It was a great platform to practice the principles of design thinking” – Rashmi Dawande
Udupi is a beautiful place with many pilgrims and tourist locations. The objective of the project, Responsible Tourism, was to increase the footfall of tourists in and around Udupi district. The plan was to improve accessibility of information on tourism in and around Udupi.
The students had to think from the perspective of all stakeholders. Design thinking approach was used to come up with a plan for tourism and created travelling circuits based up on different segments. An eBook called “Unravel Udupi” and a website containing all the details were presented to stakeholders.
The students understood the cultural importance of places that were just picturesque for a tourist. The tourists would benefit with this easy access to information and the locals as stakeholders would benefit by the increase in revenue.
“Through this project I had the opportunity to interact with various stakeholders and indeed it was a great learning experience” -Shashank Shetty
“Ambition goes beyond academics, and SEVA was one such opportunity to achieve excellence in the field of Social and Environmental Responsibility by proposing business solutions.” - Aditi Sharma
“We take pride in creating a magazine that we wanted when we first came to Manipal.” - Ishita Bajpai
“The experience we had working for SEVA project was very different from our usual projects, it was fun” - Nripendra Singh
“Responsible tourism project has enabled me to understand the business and sustainability aspects of the tourism value chain” - Eranki Raghavendra Sai Praphul
This thread has been created to address any admissions related queries that you may have. Feel free to ask any questions and clarify your doubts regarding the admissions process and the institute in general.
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CAT is just around the corner and we have some last minutes tips to share will all of you to help you sail through smoothly. Check out the key pointers to focus on:
1. Analyse your mocks – Go through the mock tests that you have given so far, especially the ones that didn’t go too well. Try to analyse what went wrong. Make a note of those particularly tricky questions and try to solve them.
2. Stick to your strengths – Know what you are good at and make sure that you know those concepts inside out. Do not start a new topic now!
3. Keep track of time – Time flies when you are taking the test. Make sure you keep checking the time left regularly. IF you are not confident about the question within the first 15-20 seconds, skip! Don’t waste time trying to figure out how to solve a problem at first. Solve questions you’re confident of solving.
4. Do NOT ignore reading – Getting into the flow of reading long passages will go a long way to ensure that you’re able to stay focussed throughout those lengthy RCs
5. Revise! Revise! Revise! – Make sure you go through those formulae that you wrote down once upon a time during the preparation to revise later. A quick revision can help you recollect the concepts much quicker and make you more confident for the D-Day!
6. Be well-rested – Ensure that you’re getting adequate sleep to help you stay focussed throughout the day. A tired mind tends to be inefficient which would make you lose more time than you “saved” by not sleeping.
Remember that CAT was just the first step. The GDPI process plays an important role in your admission process as well. We hope you’ve started your preparations for the same.
Don’t be disheartened if CAT didn’t quite go as expected though. Know that this journey isn’t a sprint, it’s a marathon. XAT is around the corner. Now that you’ve just given an exam, and you know what works for you and what doesn’t, make the best use of this one month that you have to plan your strategy.
What an incredible journey it has been!
At TAPMI we ensure students get the best quality of education. It's rewarding to work with young minds who grow to become impactful leaders.
Watch this space for more details.
The AACSB accreditation seal is an indication that the institute is committed to continually improving the quality of education it offers. The accreditation ensures business schools are accountable for improving business practice through strategic management and impactful thought leadership.
At TAPMI quality of education takes top priority. We have one of the best curriculum design and a host of immersive activities to nurture the leaders of tomorrow. We are proud to be recognised under the AACSB accreditation.
AMBA's accreditation philosophy is centred on impact, employability and learning outcomes. It reflects changing trends and innovation in the post graduate education sector. This rigorous accreditation ensures it certifies only the programs that show the highest quality in:
- Teaching, learning and curriculum design
- Career development and employability
- Strong student, alumni and employer interaction
TAPMI strives for innovation in the education sector. The AMBA accreditation is a testament for it. Our well rounded ecosystem of education nurtures thought leaders and ensures an environment of continuous learning.
Peer learning is a critical aspect of a student life at TAPMI. We got to speak to some of our students from PGDM batch of 2020-22, and here's what they had to say! #TapmiTalks
TAPMI is home to students from various educational backgrounds. As a B-School, we ensure our MBA curriculum moulds aspiring minds into impactful leaders of tomorrow. Here's what Dr Suhani Jindal, a 1st-year student had to say about her MBA experience at TAPMI.