Finance is what I am looking forward to, but with 29months of IT experience and joining the 49/19 batch of IIM C I have few queries in my mind:
1) My experience in IT sector would not come handy for Lateral Placements, So how do I prove show the interviewer my interest lies in finance?
2) Would certifications( cfa and frm) help me in enhancing my profile? Would you advise me to prepare for CFA L1 (DEC)?
3) Do finance companies look into the past acads for shortlisting of the profiles?(I wish you say :nono:)
TIA
I am not pursuing MBA so have little knowledge about it. Still I have a little idea from the Joka Alumni. This is applicable to only Day 0 and may be Day 0.5 placements as Its either a Day 0 or just normal routine placement.

I will start with 3rd one first.
3) Unfortunately yes, most certainly. There can be cut offs. So one's resume may not even reach these recruiters, so no question of interviews and getting a chance to sit for them. :(
2) CFA level 2 (If level 3 is over, it will be the best) can help immensely to get the shortlist from at least some recruiters. It will help overcome the acads cut off at least for few recruiters.
At least for this year, most of the cream finance roles were in the form of PPOs. It means, getting a summers in these recruiters is the most important thing. At final placements, the quality of profile may fall which was the case at least for the year gone by.(I am talking w.r.t Joka standard, which itself is too high)
1) Since many things are against your profile, you have to create a resume which the recruiter can't ignore. So if some luck prevails and the policy of a few recruiters is to go through all the resumes; your resume should come on the top. Resume doesn't become attractive just by mentioning "CFA/FRM" (A few people mention even NCFM

) Many resumes at Joka are going to be a replica of each others as all Jokars are already stalwarts, so everyone will be having something or other better than others. So creating a resume is going to be a very difficult task. Of course, if one gets the interview call, converting it is going to be much more difficult task as the shortlist is going to be cream of the cream.

I hear that more than 100 guys there had cleared CFA Level 1 in the last batch. (The number can be more, am not sure of this)
P.S. Joka is one of the best management institute in the 'World', so personally if you ask me, getting an admit for it, is much more pleasurable than getting a Day 0 placement there

Remaining day placements are better than almost all institutes in India. But everyone wants best of the best

P.P.S. All things posted here are gathered through Joka current batch as well as the last batch whose placements were just over.