Articles in MICA Ahmedabad

This year, MICA will be hosting the Gujarati band of ALAAP as they create an eclectic amalgamation of Gujarati sounds and festive music. Also being introduced is a never before held session of Disco Dandiya, where typical disco lighting and beats will mix with the traditional Gujarati dance to enthral the participants. Conceived as a […]

Technical institutes have always been prime targets for mass recruiting MNCs. The EDcell in SVNIT aims at bucking the trend by organizing events aimed at encouraging entrepreneurship. The success of such events in last year’s Mindbend and Autofest technical festivals has emboldened them to take the next step and have a separate entrepreneurship festival. Entru-meet […]

Also accompanying him was Mr. Ashutosh Bhatt, part of the IBM HR Team and Programme Management, University Recruitment for India and South Asia region. They spoke extensively about the power of Entertainment and its role in increasing the ‘Brand Experience’ for its customers. The talk mainly centred around IBM’s strategy to innovatively use new media […]

Also the Vice President of the Internet and Mobile Association of India (IAMAI), Mr. Bindra spoke extensively on the need of traditional advertisers to focus on the digital media; giving examples of projects that Microsoft themselves had been involved with around the world. As part of a campaign across institutes and organizations all over the […]

The seminar was attended by over 200 students of the Post Graduate Programme in Communications Management (PGPCM), Crafting Creative Communications (CCC) and Retail Communications Management (RCM). Dr. Schultz is currently the Professor Emeritus of Service at Northwestern University’s Medill School, USA. He was accompanied by his wife and co-author, Heidi Schultz. Also present at the […]

This seminar is all about understanding the emerging marketplace situations created by the new, digitally evolved, informed and omnipotent consumer. Prof Don E Schultz begins with a discussion on the rapidly changing marketplace that is moving from traditional outbound marketing ‘push’ activities to the new ‘pull’ activities. This is followed by a session on brands […]

Also present at the event were Dr. Gautam Raj Jain, Senior Professor at MICA and head of MICA-EDC along Prof. Atul Tandan, Director, MICA and Mr. Deepak Parikh, president of GLS. MICA-EDC is a Centre of Excellence of MICA supported by National Science and Technology Entrepreneurship Development Board, Department of Science and Technology, Government of […]

MICANVAS is considered to be one of the premier management institute events in the country, attracting participation from some of the best B-Schools, like the IIMs, ISB, XLRI, MDI and FMS amongst others. In addition to post-graduate institutes, MICANVAS also invites some of the brightest minds from the best graduate courses in the country. MICA […]

This year Abhyudaya has become bigger and better in terms of participants, Sponsors and Events. The fest witnessed participation from 450 students representing 36 B- Schools and five engineering colleges spread across 12 states. Winners of the various events included teams from IIM Bangalore, IIM Kozhikode, NITIE, JBIMS, SCMHRD, BIM, MICA, ICFAI Gurgaon, ASB and […]

This only goes to show the growing acceptance of the high quality of talent that MICA provides to the industry. Quite in line with the trend witnessed in recent years, the diversity in terms of job profiles went up considerably this year, with a substantial tilt towards management and marketing communications. This validates the increased […]