Articles in MICA Ahmedabad
Mr. Subramanian talked about how insights create great brands and how consistent positioning of these brands spell out their success mantra. He dwelled upon brands like Dove, Harley Davidson, Nike, Body Shop and Arrow to highlight how each one of them leveraged on their consumer insights to be the classic examples of brand connect with […]
‘Money does not generate money. Ideas generate money’ – was the crux of his talk. He made an impressive speech on how communication students should be like idea machines and have the ability to add something new to everything they do. Mr. Padamsee displayed his best advertisements, including the Liril, Bajaj and Kamasutra ads, and […]
Quite in line with the trend witnessed in recent years, the diversity in terms of job profiles went up considerably this year, with a substantial tilt towards general management and marketing. This only goes on to validate the increased requirement for professionals with holistic marketing perspectives in the leading organizations of the country. A total […]
12 teams each from the Delhi, Mumbai & Coimbatore Regions were short listed on the basis of their written report on the topic. The short listed teams made presentations before an eminent jury consisting of Mr. V.C.Agarwal (Chief Guest), Director, HR, Indian Oil MD, IBP; Ms. Kamakshi Raman,General Manager, HR, SAIL; Prof. Ashok Kapoor, Dean, […]
MICANVAS has been a platform to bring together eminent professionals and the best brains from the top B-schools in India and put them through grueling rounds of events that bring to the fore their ability to think on their feet. As the pre-eminent Communication Management School, MICA has always blazed the trail in inviting people […]
Over the years, this fest has been used as a platform to bring together eminent professionals and the best brains from the top B-schools in India and put them through grueling rounds of events that bring to the fore their ability to think on their feet. As the pre-eminent Communication Management School, MICA has always […]
The event was attended by over 150 current professionals who passed out of the institute since its inception. Ex-MICAns from various programmes that the institute has offered over the years such as the flagship two-year Post Graduate Programme in Communications Management and other career development courses such as Creative Communications, Retail Communications Management, Broadcast Management, […]
MICA is the Communications Management institute based in Ahmedabad. Its students and alumni consist of professionals from the field of Advertising, Marketing, Brand Management, Media Management and Marketing Research. The event shall see the participation of about 180 professionals from the best known communication-related firms like Star News, Zee, Pantaloon, HLL, P&G;, TOI, The Hindustan […]
With intensifying market competition and brand wars, the faculty of ‘Branding’ and ‘Brand Management’ is undoubtedly gaining immense importance. Mr. Seth unveiled to the audience how TATA Steel has evolved with time and made the conscious shift, decommoditizing steel to Branded Steel. He spoke at length about the company’s transformation from just selling steel to […]
Mr. Rajesh spoke about how perceptive consumer insights are instrumental in successful marketing strategies. He presented a few case studies also to illustrate the point about how breaking through the clutter requires insightful consumer insights. The session saw him interacting with students in an exercise that involved developing strategic brand extensions for some well-known brands. […]